SS Great Britain
Visitor profiles and habits
Multi-award winning visitor attraction the SS Great Britain, a former passenger steam ship based at the Great Western Dockyard in Bristol, wanted to conduct research into visitor profiles and viewing habits in particular areas of the museum.
Our quantitative research helped the client establish how much time visitors spent both on the ship and at each particular exhibit in order to establish the popularity through a demographic breakdown by age and gender.
The SS Great Britain continues to attract a huge number of visitors with more than 170,000 in 2013, maintaining their position as Bristol’s number one visitor attraction.