Real Information brings extensive experience in research design, execution and analysis necessary to gauge the effectiveness of your event marketing efforts. Our event research methodology delivers a thorough assessment of the ROI gained through specific sponsorships and can help clients answer the following questions:

• Which events are most relevant to my target audience?
• Are event attendees aware of my brand’s sponsorship?
• Has sponsorship affected the image of my brand?
• Are event attendees more willing to consider my brand?
• What, ultimately, is the impact of event sponsorship on actual purchase behaviour?

We conduct event research across various venues, including:

• Exhibitions
• Trade shows
• Industry-related conferences