Experiential research helps create a closer bond between consumer and brand by immersing them in a fun and memorable experience.

By engaging on a physical level, rather than via a digital campaign, a brand event helps inspire positivity within audiences, resulting in more efficient engagement. Pop-up stores, which allow the public free interaction with a pre or post-launch product, are an example of a popular brand experience, and one of many such promotional events Real Information is able to facilitate.